H20 (Fresh Water) – Scarce Resource and Necessity of All Life

Artist: Dan/Freedigitalphotos.net. ID-100127432
Artist: Dan/Freedigitalphotos.net. ID-100127432

If there is magic on this planet it is contained in water (Loran Eisely)

Last morning I woke up at 5 a.m. and went into the kitchen to have a glass of water, but nothing came out of the tap. In only a few seconds of time a number of thoughts crossed my mind, and although fearless about many things I must admit that the thought of running out of fresh water causes a small panic in me. Without fresh tap water, how would I be able to brew my morning coffee, and take a shower?

A couple of hours later the same morning, fresh tap water was available again, and I remembered the pipe renovation works in my neighborhood. The pipe renovation workers had started out early in the morning and turned off the fresh water supply for a while. Short break in fresh water supply, but enough to wake me up and remind me about what actually is the most important asset and necessity in life.

You do not know what you have got until it is gone. Water is the basic necessity of all life, and has unfortunately become a luxury that not everyone has access to. Do not waste it.

Do we take the existence and access to fresh, clean water, for granted?

The answer is yes, we do. 

All of us who have access to fresh, clean water every day, without having to think about whether water is available or not. However, we should not take water for granted, since according to estimations based upon research made e.g. by the United Nations, 2/3 (two-thirds) of world population will live in water scarcity already in 2025. Needless to say, we can all without difficulties understand what this signifies for all world population. Water scarcity is something that affects, and will affect, us all, both directly and indirectly.

What can we do to appreciate, and save fresh water? We can all start by understanding that each one of us can make a difference through understanding, learning, sharing information/knowledge, changing our ways of consumption in general, and developing new, sustainable ways in how e.g. business, and agriculture are run. Learn the basics of fresh water supply by watching the following TED video “Where we get our fresh water”:


With a rapid growth of world population (7,3 billion today according to World Population Clock) understanding the importance of fresh water supply and availability for everyone upon Planet Earth is a necessity that we cannot afford to ignore. Every individual can make a difference with his/her personal choices, and by sharing knowledge and educating others about the importance of sustainable development.

Learn more about freshwater resources (YouTube video produced by Robert Goettler):

Thank you for reading, reflecting, learning, commenting, sharing awareness, and educating others about the importance of thoughtfulness in fresh water consumption, and sustainable business development.

Water Scarcity, and Waterless World?



Published by

Anne-Maria Yritys

Anne-Maria Yritys is an authentic, passionate, inspired and multilingual business development manager, creative director, consultant and strategic change leader at Y.E.S. Yritys Executive Services. She is an active (online) networker and social media strategist with one of the Nordic´s largest personal LinkedIn networks. With a vast global following on Twitter, she is also Finland´s most followed business person on Twitter, and one of the country´s most active Tweeters @annemariayritys With her vast international experiences and love for sustainable development, she is a Global Citizen who values ethical leadership and responsible decision-making. She believes in advanced communication, empowerment, continuous development and higher learning leading to sustainable economic development and a sustainable future in individuals, organizations and nations across our Globe. Her mission and vision include accelerating positive change through effective change communication and leadership. She helps businesses and organizations through client/customer-oriented demands with tailored strategy consultations. She can also be booked for public speaking events. To find out more about Anne-Maria and to see how she may be of service to your business needs, please get in touch. Twitter: @annemariayritys @GCCThinkActTank @LeadingWPassion @AroundOMedia

One thought on “H20 (Fresh Water) – Scarce Resource and Necessity of All Life

  1. Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.|


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