This post is part the LinkedIn Take Action series in which Influencers and members discuss how to drive change that matters. Read all the posts here and write your own; include the hashtags #action2015 and #2030NOWin the body of your post.
We do not inherit the Earth from our ancestors; we borrow it from our children
To ensure that sustainability is created and achieved across our Globe, actions have to be taken NOW, involving not only state heads and governments as responsible actors, but leading change throughout societies in a way that makes this a necessary target for all human beings and individuals, and a responsibility for all citizens of the world.
Steps for involving all citizens of the world:
COMMUNICATE
Communication is a powerful tool for leading sustainable change. Create a communication strategy. Execute it in a way that increases awareness and understanding. Repeat. Involve advertising, communications and marketing experts who know how to spread the message in targeted ways.
EDUCATE
As Nelson Mandela said:
Education is the most powerful tool to change the world
Educate people at all levels to increase awareness and understanding. Ensure that every individual comprehends what sustainability signifies, and how each individual can lead change and make a difference in society. Coach, educate, learn, teach, and repeat until everyone, regardless of social status or level of experience is involved and cares about sustainability.
Inspire individuals, groups of people, and whole societies to take action. Inspire to make people see the benefits and positive changes that sustainability brings with it, and focus upon communicating the new possibilities that sustainability creates, and the improvements sustainability has upon everyone´s life, including health and well-being.
INVOLVE
Involve citizens throughout societies and make it a necessity for everyone, not only for designated leaders or individuals with a certain status to take action. Everyone has a voice, and every individual´s choices and actions do make a difference. If emphasis, focus, and responsibility is put only upon a handful of people, results will take forever to be seen, if ever. Instead, involve everyone, and give everyone a possibility to actually live in a sustainable way and exercise influence regardless of social status, position, or ranking.
LEAD CHANGE
Lead change through strategic communication, involve the right people to begin with, educate, inspire, and repeat.
✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ ✍ If you care about sustainability, and sustainable development, please comment, like, and share this post with your (online media) networks. Engaging in discussion and taking actions, both on individual, organizational, and societal levels demonstrates awareness and responsibility, both essential in leading sustainable development. Comments upon how sustainable development can be achieved in societies are very helpful, and welcome. Thank you for caring, and for taking action. Peace and blessings. ✍
Anne-Maria Yritys 
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