What is the future of marketing?

This is three (3) months old news from Forbes, but yet, makes us think about how markets, and marketing, is changing. What are your thoughts about Coca Cola killing its CMO role and turning it into a Chief Growth Officer´s Role? Times have changed drastically in the past couple of decades. Read this article published on Forbes on April 3rd, 2017:

Looking forward to reading your comments!

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