Anne-Maria Yritys. June 10th 2019. All rights reserved.
Learn more @annemariayritys and @GCCThinkActTank
Why should you be marketing your business on Twitter? Why should you be marketing your business at all? If you are lucky enough to run a business without having to spend any time or money on any kind of marketing efforts, for instance if you already have a permanent, reliable clientele, make sure to hold on to the good customers and clients you already have! It takes a lot more time and effort to acquire new, good clients than serving those you already have very well. After all, that is what we all want (to provide): Reliable, excellent quality service to customers that hopefully love to spend their money and time on our products and services. Therefore, make sure to hold on to your best customers!
Word-of-mouth marketing works extremely well even in the digital world that we live in. In fact, word-of-mouth marketing may have become more important than ever as the word spreads fast online. Make it your number one rule when building your online brand presence to make a good lasting impression on your (potential) clients. Make reputation management an essential part of your online marketing strategy.
Although Twitter Inc. currently has less users worldwide than for instance Facebook, Twitter Inc. with its hundreds of millions of active users has for years already been among the top 10 most visited websites. No other social network except for Twitter allows for your business to connect so freely and openly with businesses and people from around the world. Furthermore, Twitter Inc. distinguishes itself by the fact that everything you post on the social media platform is public, unless you for some reason have decided to protect your Tweets to be seen by your followers only.
As a part of your business marketing strategy, your business must be present on Twitter. There is no other social media platform comparable with Twitter, which allows for your Tweets to be found and indexed by search engines. Furthermore, anything you post on other social media platforms, such as Instagram, LinkedIn, YouTube and WordPress, can be automatically shared to your Twitter feed, saving you tons of effort and time since you do not have to re-post everything manually.
Moreover, there are several social media software companies, including Social Jukebox, that allow for you to automate your marketing by either sharing already available content or creating and sharing your own content. Which, in turn, allows for you to build and use backlinks to drive more traffic to your website. Learn more by reading my free-of-charge publication Twitter Branding & Marketing 2018 and by connecting with me on Twitter @annemariayritys.
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TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.
How to Create Your Online Business in Five Easy Steps
How to Drive More Traffic to Your Website
====================================================================
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.
Before branding yourself/your business online, including Twitter Inc., make sure to understand what branding signifies. What is a brand? Is it a logo? Is it a business card with your name and your logo printed on it?
A BRAND is a personal and/or business image with certain values. It is definitely NOT only the visible logo of your business, or the printed text on your business card. Being a brand is recognizing your core values, and actually living and communicating those values to your clients. Without any core values, a business or activity cannot exist. A brand with its values should clearly express your business morals and ethics and be at the core of your business strategy, communicating at all times the mission, vision, and purpose of your business. Before launching a new business, make sure to define your core values which will be your guiding principles around which you will build your business.
Successful branding requires for you/r business to:
How transformable/adaptive to change you are:
In today´s world, the survival of a brand depends not only upon its ability to react to external changes, but also how well it mirrors the needs of consumers and their preferences.
A brand also has to have credibility and be capable of winning clients´ confidence in order to thrive and to move forward.
Instead of stagnating as a brand, focus upon providing your clients with quality work/products, great customer experience/service, caring about your clients, and engaging your clients in various ways. Ask your clients what they want, what they need, and be willing to deliver tailored solutions. Or, create demand for the services you offer.
Branding is essential for any individual, and business, regardless of size.
Branding is about communicating your/your business identity to your clients/potential clients.
Twitter Inc. is an excellent communications platform and branding tool, since:
Twitter branding/marketing is efficient, but you/r business must invest either TIME or MONEY (or, both) to ensure brand recognition on Twitter.
Unless you personally have the time (AND, patience!), consider hiring a professional/team of professionals/a social media marketing expert to take care of the work for you. Make sure that you know the terms and conditions of their service, and that you can rely upon the content they are sharing on your behalf. As a small business owner, you can also create and use your own content, and share it through a content management service such as SOCIAL JUKEBOX.
In essence, branding is you/r business, identity. What you and your business stand for, and how well you integrate your identity to all of your business practices/personal activities.
Think about some of the largest, most expensive and best known brands in the world. What are the secrets behind their success?
ALL successful brands have started from zero, and managed to brand themselves. If they can do it, so can you!
Every person/business has and is a unique brand. Not everyone aims to become the largest in their industry – it is a question about what you are willing to work towards, and to achieve.
Your brand identity could be about creating the most unforgettable, tailored travel experiences to your clients (e.g. a specialized travel agency, or a hotel). It could also be that your business is about helping your clients solve various business-related issues, e.g. regarding business expansion into new markets (market entry consultancy).
Your brand identity is defined by what you/your business is about, what your expertise is, and how passionate you are about the products/services you are offering your clients. And, how your services differ from those provided by others. Expertise, customer service, you name it!
Remember:
Twitter is a communications platform to express your brand identity, one of the online media sites where your business ought to be present.
Twitter gives your business a great opportunity to visualize, and communicate, your brand identity to the world, through being present, engaging and communicating with your clients/prospects online.
“Promote your STRENGTHS. Remind the world WHY you are special and why it is special to do business with you” (Mary Schnack)
TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.
How to Create Your Online Business in Five Easy Steps
How to Drive More Traffic to Your Website
====================================================================
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts delivered personally to you.
For most small business owners and entrepreneurs, Twitter Inc. is definitely one of the most important social media sites to create your brand presence. Why is that? Why not focus only on for instance Facebook, LinkedIn, Instagram or YouTube?
There is no other social media platform comparable with Twitter. Twitter has for years been among the top ten most visited websites worldwide. Regardless of its stagnation in terms of amount of users worldwide, Twitter is the easiest place to connect with brands, celebrities, businesses, and professionals of interest.
Not only can Twitter be used as a means of customer service, but also as a general external communications channel, a branding tool, a marketing tool, a pr tool: the amount of purposes Twitter can be utilized for is almost countless. Of course, be careful about sharing any sensitive business/other data on Twitter, unless you/r company has no secrets at all! After all, in today´s knowledge economy, managing information and sharing knowledge openly in networks/with different stakeholders can be a competitive advantage rather than a mere threat to your business.
Use Twitter as a part of your social media marketing strategy: integrate it into your website (on WordPress), from where you can automatically share posts to your various social media sites, including Twitter. If creating and posting videos on YouTube, you can also easily share these on Twitter to promote your ideas/content. Moreover, you can use Twitter to engage your audience and drive more online traffic to any website through the usage of backlinks.
Regardless of the amount of activity on your business Twitter account, make sure to be present and share what your business is about. Connect with your target audience, engage them, and make your Twitter timeline a unique place for them to visit by sharing relevant information/posts related to your business/industry.
If you found this post useful, please share it on your social media sites. Any comments and feedback is also more than welcome, regardless if you are not yet on Twitter, or if you are an experienced Twitter user. Thank you.
Access some of my previous posts here:
TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.
How to Create Your Online Business in Five Easy Steps
How to Drive More Traffic to Your Website
====================================================================
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.
Anne-Maria Yritys 
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