Category: Online branding and marketing

Branding

What to Consider When Branding Your Business Online

by Anne-Maria Yritys, posted in Change Leadership, Online branding, Online branding and marketing, Online marketing and branding, Twitter branding

What are some of the most important things to consider when branding your business on social media? As I wrote in my previous post, How To Market Your Business Online?, it is important for any business to do some planning before executing your social media branding and marketing strategies, although the global digital and social media landscape evolves and changes all the time. Therefore, continuous learning and improvement play an essential role in regarding to your brand strategy. Some things, however, can and should remain rather fixed in terms of (online) branding. Why is that?

A brand´s perhaps most important and valuable asset includes an IPR portfolio, consisting of the total brand experience throughout a certain amount of time (i.e. to showcase the brand´s work throughout the years). Although brands do and should change and evolve throughout time, since we have to regard a brand as a living entity, at the core of a brand and its strategy are its values. The core values of a brand determine much of how a brand operates on its markets, and these should be well communicated throughout the entire organization, regardless of its size.

How well your brand communicates and lives up to its values will play a critical role in how your brand will succeed on the market. Before launching a new brand, make sure to think about and to determine your brands values. Then, build your business around these values and make sure to communicate these values throughout any business activities and processes.

It does not matter if you are a small business owner or a Fortune 500 company/brand: the essence of branding applies to businesses and organizations of all sizes and in all economic geographies. Instead of communicating and marketing simple products and/or services, make it your goal to communicate and to market your brand strategy and its values. At its core, remind yourself and your business every day that ultimately everything is about trust and longevity. A brand idea can be built in a day, but it requires constant work and effort to maintain and to develop the brand. In today´s digital markets, many brands have to rethink their operational activities. What worked ten years ago has changed, and what works today may not work in a decade from now.

If you found this post helpful, please share it with your social media networks. Please comment related to the topic in general, or share your ideas, experiences and thoughts.

To receive my newsletter delivered personally to you, do press the subscribe button at https://www.annemariayritys.com. Thank you.

Access some of my previous posts here:

How to Differentiate Your Brand Online?

How To Market Your Business on Twitter

How To Protect Your Brand Online?

How to Brand Your Business Online?

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

How To Market Your Business Online?

by Anne-Maria Yritys, posted in Change Leadership, Digital Marketing, Online branding and marketing, online marketing, Online marketing and branding, online media, Online Strategy
Marketing Your Business Online
Online marketing, social media marketing, search engine marketing, search engine optimization

When marketing your business online/on social media, it does pay off to do your homework before engaging in/wasting your precious effort and time on useless activities. PLANNING before execution, as many digital/online marketing strategists would say. Unless, of course, you enjoy spending a lot of effort and time online just for the sake of commenting, engaging, sharing and learning. After all, we do learn best from our failures and mistakes, but actually taking the time to research how digital/online marketing actually works may save you from a lot of head ache and wasted time.

If your digital marketing efforts are not yielding any results or wants to improve its results, ask yourself the following questions:

  1. What is your business doing online?
  2. What is your business selling?
  3. Where is your business offering its services?
  4. How can your business best reach its customers online?
  5. Which digital/social media channels does your business need to be present on to achieve optimal results?
  6. Who/what could help your business achieve its digital/online results, and improve these?
  7. How does your business measure its social media ROI?
  8. How will your business target its segment/s and find/be found by its (potential) customers online?
  9. What can your business learn from its mistakes?
  10. How can your business benchmark, i.e. learn from other businesses/share experiences?

If you found this post helpful, please share it with your social media networks. Please comment related to the topic in general, or share your ideas, experiences and thoughts.

To receive my newsletter delivered personally to you, do press the subscribe button at https://www.annemariayritys.com. Thank you.

Access some of my previous posts here:

How to Differentiate Your Brand Online?

How To Market Your Business on Twitter

How To Protect Your Brand Online?

How to Brand Your Business Online?

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

Marketing Your Business on Social Media

How to Differentiate Your Brand Online?

by Anne-Maria Yritys, posted in Change Leadership, Digital Marketing, Online branding and marketing, online marketing, Online marketing and branding
Marketing Your Business on Social Media
Marketing Your Business on Social Media

When you are branding and marketing your business online, on social media, and through specific networks such as Twitter Inc., Facebook, LinkedIn, Google, Instagram etc., you will want to offer your potential customers something of real value. One of the perhaps most important questions to ask yourself when branding and marketing your business online is, how do you differentiate from others? What makes your business so special, unique and valuable that customers would want to buy from you, not only once, but hopefully become loyal clients who buy from your company on a regular basis, and who even become your brand ambassadors, people who love your brand so much that they are in fact more than willing to share your brand story with others.

There are several possible ways of differentiation. These are also called the 7P´s or the marketing mix: PRODUCT, PLACE, PRICE, PHYSICAL ENVIRONMENT, PROMOTION, PEOPLE, and, PROCESS. Which one of these do you think is the most important, and why?

If you are an engineer, you will perhaps say that the product is the most important. To some extent, this may be the case. Yet, you can have the best product(s) available on the entire market, but if you fail doing anything else but creating products, it will not get you very far in your efforts to actually make a single sale. Your business will have to promote the products/services. And, find a place and a physical environment to do so.

With online business transactions booming and growing year by year, what would be a better place to promote your products and services than online? If you want your slice of the huge cake, start planning and executing your online marketing strategy now. You will need not only a business website to promote your brand, but also a presence in at least some carefully chosen social media sites, including Twitter Inc., LinkedIn, Facebook, YouTube and Instagram. You will also have to learn how to approach people who will become your customers, or create an inbound marketing strategy that will pull the right people to your brand. All of this requires for your business to implement the right process, and to the right prices.

Make sure to share this post with your social media networks and press the subscribe button. Thank you.

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

How To Market Your Business on Twitter

by Anne-Maria Yritys, posted in Change Leadership, Online branding, Online branding and marketing, online marketing, Online marketing and branding, Online Strategy, Twitter branding, Twitter marketing

Twitter Branding & Marketing 2018 (3)

Why should you be marketing your business on Twitter? Why should you be marketing your business at all? If you are lucky enough to run a business without having to spend any time or money on any kind of marketing efforts, for instance if you already have a permanent, reliable clientele, make sure to hold on to the good customers and clients you already have! It takes a lot more time and effort to acquire new, good clients than serving those you already have very well. After all, that is what we all want (to provide): Reliable, excellent quality service to customers that hopefully love to spend their money and time on our products and services. Therefore, make sure to hold on to your best customers!

Word-of-mouth marketing works extremely well even in the digital world that we live in. In fact, word-of-mouth marketing may have become more important than ever as the word spreads fast online. Make it your number one rule when building your online brand presence to make a good lasting impression on your (potential) clients. Make reputation management an essential part of your online marketing strategy.

Although Twitter Inc. currently has less users worldwide than for instance Facebook, Twitter Inc. with its hundreds of millions of active users has for years already been among the top 10 most visited websites. No other social network except for Twitter allows for your business to connect so freely and openly with businesses and people from around the world. Furthermore, Twitter Inc. distinguishes itself by the fact that everything you post on the social media platform is public, unless you for some reason have decided to protect your Tweets to be seen by your followers only.

As a part of your business marketing strategy, your business must be present on Twitter. There is no other social media platform comparable with Twitter, which allows for your Tweets to be found and indexed by search engines. Furthermore, anything you post on other social media platforms, such as Instagram, LinkedIn, YouTube and WordPress, can be automatically shared to your Twitter feed, saving you tons of effort and time since you do not have to re-post everything manually.

Moreover, there are several social media software companies, including Social Jukebox, that allow for you to automate your marketing by either sharing already available content or creating and sharing your own content. Which, in turn, allows for you to build and use backlinks to drive more traffic to your website. Learn more by reading my free-of-charge publication Twitter Branding & Marketing 2018 and by connecting with me on Twitter @annemariayritys.

Make sure to share this post on your social media networks and press the subscribe button. Thank you.

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

How To Protect Your Brand Online?

by Anne-Maria Yritys, posted in Change Leadership, Online Advertising, Online branding, Online branding and marketing, Online Business Optimization, Online marketing and branding, Online Networking, Online Security

As a small business owner, an entrepreneur or if you are self-employed, you must be prepared to protect yourself online. You MUST set clear boundaries in terms of what kind of approaches and behavior you are willing to accept from people/businesses approaching you online. It is no different from how businesses and people would behave and approach potential clients offline, except from the fact that many businesses and private persons have forgotten about any kind of etiquette or business rules online.

When building your online presence and while branding and marketing your business online, you must be prepared to protect yourself and your brand identity. Of course, every brand wants to be loved, but there are clear differences between love and obsession. Since I have personally been targeted by tens and hundreds of (online) stalkers, I want you to have the tools and the knowledge to prepare yourself for the unexpected, and to learn how to protect yourselves and your brands from unwanted attention. While having to protect myself and my brand from unwanted attention, I spent months on reading about the topic. Recently, I found following interesting article written by Alex Lickerman M.D. and published in Psychology Today:

Obsession – How to make an obsession function positively

Read the above article to learn more about the topic, just to be able to protect yourself better both offline and online, and, especially online.

I know this from a personal experiences, with a decade of experience and hundreds of thousands of contacts and followers on social media in almost every county worldwide: I have been a target many times, by people obsessed with my brand image who want to move in with me and occupy my whole life without even knowing me on a personal level.

You do not have to learn everything the hard way, like I had to do: blocking people who constantly harassed me, threatened my life etc. Although social media allows us to use completely new tools to make ourselves known, there are strict limits to what is legal and not, even online. For instance, if a person does not respond to your constant messages online, blocks you on social media, why do you keep stalking them? However much you may love a brand, you must learn how to love yourself first and let go of any obsessive need for trying to control other people, their brands, and their businesses, especially when your exaggerated behavior is harming them.

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts delivered personally to you.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

Twitter Branding & Marketing 2018 (2)

 

How to Brand Your Business Online?

by Anne-Maria Yritys, posted in Change Leadership, Digital Marketing, Online branding, Online branding and marketing, online marketing, Online marketing and branding, search engine marketing, social media marketing, Twitter branding, Twitter marketing

Twitter Branding & Marketing 2018

Before branding yourself/your business online, including Twitter Inc., make sure to understand what branding signifies. What is a brand? Is it a logo? Is it a business card with your name and your logo printed on it?

A BRAND is a personal and/or business image with certain values. It is definitely NOT only the visible logo of your business, or the printed text on your business card. Being a brand is recognizing your core values, and actually living and communicating those values to your clients. Without any core values, a business or activity cannot exist. A brand with its values should clearly express your business morals and ethics and be at the core of your business strategy, communicating at all times the mission, vision, and purpose of your business. Before launching a new business, make sure to define your core values which will be your guiding principles around which you will build your business.

Successful branding requires for you/r business to:

 

  • Define clearly what you/r business values are/what you want to accomplish with you/r business activities
  • Communicate your brand to your clients in a captivating way
  • Believe in your brand image and its sustainability. If you do not believe in your brand, who else do you think will do so?
  • Why should anyone do business with YOU?
  • What makes you stand out from the rest?
  • The amount of effort and work you are ready and willing to invest in communicating and engaging your “audience”, i.e. existing clients, prospects, other stakeholders.
  • How adaptive is your brand to changes?

 

 

How transformable/adaptive to change you are:

In today´s world, the survival of a brand depends not only upon its ability to react to external changes, but also how well it mirrors the needs of consumers and their preferences.

A brand also has to have credibility and be capable of winning clients´ confidence in order to thrive and to move forward.

Instead of stagnating as a brand, focus upon providing your clients with quality work/products, great customer experience/service, caring about your clients, and engaging your clients in various ways. Ask your clients what they want, what they need, and be willing to deliver tailored solutions. Or, create demand for the services you offer.

Branding is essential for any individual, and business, regardless of size.

Branding is about communicating your/your business identity to your clients/potential clients.

Twitter Inc. is an excellent communications platform and branding tool, since:

 

  • You can rather easily reach and build an international/global community and find customers in your target market
  • Twitter is inexpensive! Most tools are free of charge, unless you want to turbo-charge your business growth e.g. through Twitter advertisements

Twitter branding/marketing is efficient, but you/r business must invest either TIME or MONEY (or, both) to ensure brand recognition on Twitter.

Unless you personally have the time (AND, patience!), consider hiring a professional/team of professionals/a social media marketing expert to take care of the work for you. Make sure that you know the terms and conditions of their service, and that you can rely upon the content they are sharing on your behalf. As a small business owner, you can also create and use your own content, and share it through a content management service such as SOCIAL JUKEBOX.

In essence, branding is you/r business, identity. What you and your business stand for, and how well you integrate your identity to all of your business practices/personal activities.

Think about some of the largest, most expensive and best known brands in the world. What are the secrets behind their success?

ALL successful brands have started from zero, and managed to brand themselves. If they can do it, so can you!

Every person/business has and is a unique brand. Not everyone aims to become the largest in their industry – it is a question about what you are willing to work towards, and to achieve.

Your brand identity could be about creating the most unforgettable, tailored travel experiences to your clients (e.g. a specialized travel agency, or a hotel). It could also be that your business is about helping your clients solve various business-related issues, e.g. regarding business expansion into new markets (market entry consultancy).

Your brand identity is defined by what you/your business is about, what your expertise is, and how passionate you are about the products/services you are offering your clients. And, how your services differ from those provided by others. Expertise, customer service, you name it!

Twitter Branding & Marketing 2018 (2).jpg

Remember:

Twitter is a communications platform to express your brand identity, one of the online media sites where your business ought to be present.

Twitter gives your business a great opportunity to visualize, and communicate, your brand identity to the world, through being present, engaging and communicating with your clients/prospects online.

“Promote your STRENGTHS. Remind the world WHY you are special and why it is special to do business with you” (Mary Schnack)

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts delivered personally to you.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

How to Drive More Traffic to Your Website

by Anne-Maria Yritys, posted in Content Management, Digital Marketing, Online branding and marketing, online marketing, online media, Online Strategy, search engine marketing

Twitter Branding & Marketing 2018

Why are you online, on social media? To “socialize” with friends and family? Or, to make new friends? If you are an entrepreneur and a business-owner, your main reason for being present on social media is for your business to be found online, right? And, not only to be found, but to be found for the right reasons, and by the right people! In order to be found for the right reasons and by the right people online, your online presence must focus upon the right activities. Here are a few tips for being found online, and to drive more traffic to your website:

  1. Create a website. For many business owners, your website will be the number 1. place where you interact with your online customers. Unless, of course, you are trading directly on some other platform, such as Amazon. Nevertheless, a business website is a great way of letting your customers know what your business is doing, and what kinds of goods/services it is offering.
  2. Create quality content. What is quality content? Quality content can be defined as content that not only satisfies your website visitors/potential customers, but that is also helpful to them. The worldwide web is today a huge marketplace: customers love brands and businesses that make a difference by educating, helping, and inspiring their customers. Not only is quality content essential, but also the capability of…
  3. Driving (the right kind of) traffic to your website. Marketing is at the core of any business´ success. You can have the best content in the world, but if no one finds your business, you will soon be out of business!

So, how can you drive more traffic to your website? First of all, ask yourself these questions: WHY do you want more traffic to my website? WHAT are you offering to your (potential) clients? HOW will you do this? WHERE is the traffic coming from? HOW do you drive the traffic to your website?

WHY do you want more traffic to your website? Well, very few bloggers/business owners live from traffic only! Nevertheless, creating your website on WordPress, which is one of the most visited and used websites by businesses worldwide, is simple. You can do it for free, or choose between different, affordable plans. With a professional or business plan on WordPress, you can apply for WordPress WordAds which lets you monetize your website easily. WordAds is an ad program managed 100% by WordPress, which lets you focus upon what is essential instead of finding advertisers by yourself. However, if you are a leading expert in a specific field, you may have advertisers/sponsors that are willing to work with you directly.

WHAT are you offering to your website visitors and (potential) clients? What makes you special, and stand out from others? Very often, your idea does not have to be, or will not even be, much different from competitors. You just have to be YOU: unique, and focusing upon your expertise. With the information overload on the Internet today, the better you can differentiate, the more likely you are going to succeed with your online business. Remember: not everyone is your customer. Make sure to focus upon what is essential, and try to find your segment, and your market. There is plenty of market out there: billions of people use the Internet every day. What and to whom are you offering that makes a difference? Focus upon your strengths, and your expertise.

HOW do you drive traffic to your website, and what is the main source of your traffic? There are many ways of driving traffic to your website. Learn how to use these, or, hire someone to help you with it. You can use a number of social media channels and integrate these into your website on WordPress, such as Facebook, LinkedIn, Twitter, YouTube, Google+. If you are a Vlogger, make sure to integrate your videos to your WordPress website, and then also share them on other social media sites such as Facebook, LinkedIn and Twitter. For instance Twitter is a great way of driving traffic to your website through link-building. Other ways include Google AdWords and PPC marketing: just make sure to learn the techniques, or find a professional who knows how to optimize your web traffic through paid search engine marketing!

FINALLY: Affiliate marketing, or relationship marketing. If an when you have the necessary contacts or the courage to find the necessary contacts, you can benefit from relationship marketing: the best way to succeed is most often helping others to succeed! Online relationship marketing can be done for instance by co-operating with professionals who have common/shared interests with your business (goals). Cooperating with others, for instance through guest-blogging and sharing other professionals´ content in an equal give-and-take relationship, you can build an (online) business based upon relationships. For many (small) entrepreneurs, this is definitely the most efficient way, especially if and when you are outgoing and a people-oriented person. If not, why not try affiliate marketing? This is something you can do both as an extrovert, and an introvert. You can benefit from affiliate marketing by either promoting your own products, or the products/services of others (in case you do not yet have your own products).

Thank you for reading and sharing this post, especially if you found it helpful. Looking forward to your comments. Also, learn more by reading my previous posts related to this topic: 

How to Create Your Online Business in Five Easy Steps

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

======================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

How to Create Your Online Business in Five Easy Steps

by Anne-Maria Yritys, posted in Change Leadership, Online branding and marketing, Online Business Optimization, online marketing, Online marketing and branding

Twitter Branding & Marketing 2018

In today´s digital world, where traditional employment is becoming increasingly much insecure, taking personal responsibility for your income is more important than ever. What could be a better opportunity than to unleash and to use your creativity by starting your personal online business? By doing so, you are not only proactive and responsible for your income and life, but also have the opportunity to make use of ALL the creative potential within you, and ALL of your skills.

Here are a few useful tips for creating and starting your online business:

1. Determine your goals and values. 

Before starting, make sure to know what your goals and values are. While making money is important for survival, living and working a purposeful life is in fact more important. At least, do determine what you are not willing to do to reach your goals! This often includes shutting out certain activities, or even complete industries, while working on your goal(s) and sticking to your life values. If you have a special niche that you are interested in, do not be afraid of going after your dreams! After all, we live only once and following your passion may be more important than having a secure paycheck once a month. And, what could be better than creating a (secure) income by sticking to your values and following your passion?

2. Start small, but dream BIG! 

What most people are afraid of, is to think too big. Make sure to be an exception to the rule! Dare to dream big, and do not let naysayers talk you out of your goals. Or, even better, do not even involve naysayers. Shut them out, involve people who support you, and be prepared to put all your focus upon believing in yourself and your vision. Some entrepreneurs say that if you have a plan B, you do not believe enough in your idea/in yourself/in your capability to execute your great ideas into action, and reality. Not everyone can “jump off” the cliff and become 100% entrepreneurs at once. If that is the case for you, start small and build your business as a hobby or as a second income beside your full-time job. Just make sure that your current employer/contract allows for any outside activities and check that what you do is legal. Planning is an essential part of entrepreneurship: many entrepreneurs fail at this, which is why it is so important to have a three-year, or even a five-year-plan. Both long-term and short-term planning are essential for business success. Focusing upon your daily, weekly, and monthly activities is as important as focusing upon where you want to be in three, five, or ten years from now.

3. Determine your WHY

Determine your why for being in business. If you do not know why you are in the business you are, you will be trampled down by competition in zero time. Be inspired, passionate, and have a clear purpose for what you do. In addition to knowing your why, make sure to know your where, and to whom: segmentation is an essential aspect of any business, whether you are operating online or offline. Without knowing your why, where, and to whom, you will be segmenting your business to basically everyone. Needless to say, not everyone will be your customer: at least not a loyal/paying customer, so segmentation can save you a lot of effort, money, and time.

4. Create your website on WordPress.com

Depending upon the type of online business, you do not necessarily need a business website. If you are for instance trading the stock market, there is no need for a personal/business website. However, creating a business/personal website for instance on the world´s most used platform WordPress is completely free of charge. WordPress is not only the most commonly used website worldwide, but also one of the most visited. You can choose between several different options, starting with a completely free-of-charge version and upgrading to a business version where you can easily not only monetize your website in a number of ways but also connect it to all your other social media sites, such as Twitter, and improve your overall web traffic including search engine marketing (SEM) and search engine optimization (SEO).

5.  Focus, focus, focus!

Never ever be afraid of making mistakes. We all make mistakes, all the time! After all, what would life be without mistakes? Just make sure not to get stuck with your mistakes, as long as what you do is legal. Be brave enough to experiment, but also remember to keep your focus on your goal(s). Find people to collaborate with, or at least be generous with your (online) networks. There is no such thing as a self-made entrepreneur or person, because we all do depend upon other people and external events. Even if you are working completely alone, you are always dependent upon the outside world. Give credit to people around you, especially to those who do deserve it. Be thankful for all the lessons you learn through your experiences. The hardest lessons in life and business are the most valuable ones. Do not let them hinder you from focusing upon your goals, and from striving forward and making your business and life a success.   

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

What is the future of marketing?

by Anne-Maria Yritys, posted in CMO, Digital Marketing, Online branding and marketing, online marketing, Online marketing and branding, social media marketing, Twitter marketing
This is three (3) months old news from Forbes, but yet, makes us think about how markets, and marketing, is changing. What are your thoughts about Coca Cola killing its CMO role and turning it into a Chief Growth Officer´s Role? Times have changed drastically in the past couple of decades. Read this article published on Forbes on April 3rd, 2017: