As a blogger/vlogger, entrepreneur, freelancer, and small business owner, you have a purpose for publishing online. Most likely you are publishing for one or more of the following reasons: creating an audience for your product/service, sharing your expertise and knowledge, helping your (potential) customers, branding and marketing your service, engaging with your audience or building long-lasting, valuable relationships with new/potential clients.
To manifest all of the abundance in online business activities, you have to know what you are doing and to whom you are doing it, but also why you are doing it. Then, you clear the pathway for customers being able to find you online. It is rarely enough to have a social media account, unless there is any kind of activity, letting people know what you and your business are about, nor is it enough to have content. You may have the best content in the world, however, if no one finds it online, you have wasted a lot of effort, time, and perhaps even money while creating the content in the first place.
You have to know how to drive organic, high quality traffic to your website. Yes, to your website, unless you actually think that owning a Facebook account alone is enough for your personal/business activities. Most often it is not. That is why you must have a personal/business website, where your publish your content. Then, you can have as many social media accounts as you need and want to, all of which will support your website activities. It does not matter if you are a crappy writer who focuses on publishing images only, or videos. If this is the case, you have a website where you publish your visual content along with your Instagram and Twitter accounts, and your YouTube channel.
The individual accounts alone will most likely not create much of a revenue stream: it is what you offer in these channels that will make you a living, or a fortune. Since managing all your social media accounts by yourself will be quite time-consuming, it is worthwhile to consider where you invest your effort, money and time. In terms of organic traffic, less is sometimes more: it is all about doing the right things i.e. finding the right customers through the right channels. If your market is in China, you will have a completely different strategy for reaching your customers.
Make sure to choose the right channels for the right purposes, unless you can afford tapping in the darkness. Past mistakes are of course great learning experiences, but who wants to waste spending time on useless social media activities when there are more important things to accomplish? Not to underestimate the importance of social media, especially if you use social media to create a living for yourself. You just have to optimize your usage of various digital media and social media channels to have more time for a life outside the Internet.
Driving organic traffic to your website starts with having a social media strategy, which in turn includes your project plan, budget, and strategic execution for achieving your short-term, and long-term goals related to your business and its services.
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Make sure not to miss this opportunity!
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
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Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: