LinkedIn – online mötesplats för kreativa & progressiva professionella

 

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Business Team Meeting. Image source: Freedigitalphotos.net

Oavsett om vi tycket om det eller inte, har de sociala medierna, inklusive LinkedIn, kommit hit för att stanna. Grundat i 2003, är LinkedIn med sina fler än 400 miljoner användare i dag det största och mest beredda professionella nätverket i hela världen. Det som skiljer LinkedIn från sina konkurrenter, t.ex. Xing och Viadeo, är faktumet att LinkedIn används överallt, i nästan varje land och i varenda marknad runt om jorden.

Vad för nytta har vi som användare av LinkedIn? LinkedIn erbjuder sina användare mycket mer än professionellt nätverkande online. Det professionella nätverket har blivit en mötesplats för arbetssökande och arbetsgivare, men är också en plattform som erbjuder t.ex. små företagare olika slags möjligheter, inklusive online-annonsering och marknadsföring på kreativa vis.

Om du som arbetssökande, arbetsgivare eller småföretagare vill veta mer om hur du kan optimera dina aktiviteter på LinkedIn, vänligen kontakta mig via LinkedIn och boka ett online-möte.

 

 

How To Create a Following on LinkedIn?

The Best Leaders Are the Best Followers

LinkedIn, as the world´s most expansive, and largest online professional network, has currently a limitation for its professional users: Any professional can currently reach a maximum direct, 1st contact level of 30.000 professionals. How do I know this? Well, I do know this because I spent an X amount of hours expanding, and growing my personal network through a number of means, until I reached the limit of 30.000 direct, 1st level contacts on LinkedIn. Back then, in 2013, having 30.000 contacts was not yet so common globally – some individuals, from a variety of industries (mainly HR/headhunting/recruiting), had made the efforts and actually achieved their goal to reach the maximum potential of direct LinkedIn contacts. Today, the number of professionals globally with a 30K LinkedIn contact network is no longer rare, but what does it actually take to 1) build such a large network on LinkedIn and 2) what are the benefits?

Building a large network on LinkedIn, and reaching the current maximum amount of 30.000 contacts on this professional site, and the benefits from a large LinkedIn network:  

Requires a lot of dedication to online networking, together with hard work.

A huge professional network alone is no guarantee for business, or for professional success. Yet, the advantages are far more important than the disadvantages, with one of the advantages being that you in fact always are six degrees from separation to any professional/individual in the world. The larger your LinkedIn network, the easier it is for you to get in touch with people who do matter. But, after all, EVERY single individual in your network does matter, regardless of their current professional role, situation, or title. Always remember to treat people fairly, and with respect.

– LinkedIn has become like a huge, global “phone book”, making it easy for people to get in touch with, and reach professionals, that used to be out of their reach (thanks to a number of reasons).

Despite of its shallow aspects in terms of growing large networks, and the lack of “real” F2F communication, LinkedIn has so much to offer for its active users. A large network alone is no guarantee for increased business, entrepreneurial, or job seeking and finding success, but yet a targeted activity for any business/non-profit professional can bring much value to those who in fact do take the time and effort to invest in the correct activities, depending upon the goals. For a personal/business consultation upon these, always feel free to get in touch with me.

–  Official LinkedIn Influencers are leaders, business owners, and experts in their field of industry around our globe who have been officially selected and contacted by LinkedIn, and who have accepted the request from LinkedIn to become an official Influencer. At the time being, it is not possible to send LinkedIn an application to request becoming an official Influencer on LinkedIn. If LinkedIn determines that you are a suitable candidate for such a “position”, they will most certainly contact you. As a LinkedIn Influencer, you must fulfill their criteria for the “nomination”.

– Publishing on LinkedIn.

Since LinkedIn now has enabled public publishing for every user, the amount of published posts (and, active writers) has grown rapidly, giving business professionals around the world an additional possibility of a) growing their professional network and b) growing their amount of following on LinkedIn. Every single post you publish on LinkedIn, either on behalf of your private business as an entrepreneur, or as an employee for an organization, is content marketing, enabling you to grow your audience in line with your business activity. Your posts getting featured on one of the official LinkedIn Pulse Channels is another way of growing your following because, individuals and professionals who do enjoy reading your posts, will most likely either send you a direct contact request or, click the follow button and start following you on LinkedIn.

 

Excellent Arguments for Business Leaders to Invest in LinkedIn Networking

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“Young Woman With Her World Wide Clients” stockimages on Freedigitalphotos.net

 

Online Networking is a Phenomenon that really has just started to reach its stride (Ivan Misner) 

The reasons for online networking, networking on social media, and especially on the world´s largest professional networking platform, LinkedIn, should by now be realized by every serious business professional, without the necessity for further argumentation or debate about why, or for what purposes. With more than 400 million professional users globally, LinkedIn is today the world´s leading communications, branding and online marketing platform for businesses and organizations in every possible industry. Regardless of business activity and industry, LinkedIn has plenty of possibilities to offer. Even Hillary Clinton, 2016 Presidential Candidate in the United States, has been selected as an official LinkedIn Influencer and uses LinkedIn as one of her personal branding, communication, and influencing channels in the presidential campaign.

Some of the core reasons why EVERY business professional, and business leader, should have a LinkedIn profile and invest time and effort into benefiting from the many possibilities LinkedIn does offer for its users:

  1. LinkedIn is the world´s largest, most widespread professional networking site. 

LinkedIn is by far the largest and most actively used network for professionals in all possible industries. Launched in 2003, LinkedIn has grown and expanded rapidly in every corner of the world, having more than 400 million professionally qualified users as per today. The company went public in 2011, and is today traded on the New York stock exchange (LNKD).

  1. LinkedIn is the Number 1. Networking platform for creative knowledge workers and talent. 

Especially favored by online advertisers, online marketers, headhunters, recruiters, job-seekers, LinkedIn does in fact offer a number of benefits regardless of industry, or geographical location.

  1. LinkedIn has opened gateways and become a channel for finding new clients, business partners, and much more, in a number of creative ways. 

If not yet realized, you as a business professional and business leader should by now realize that LinkedIn, in fact, offers a vast amount of solutions that in fact do reduce costs, and the need of traveling for business. Where, and how else, could your business so easily find new potential customers in targeted markets and segments, if not on LinkedIn? Online networking, finding and generating new leads through existing and potential direct contacts, has in fact already replaced cold-calling. And, as a matter of fact, LinkedIn offers the possibility of getting in touch with people and professionals that would otherwise most probably be out of your (business) reach. With a vast global network, I have personal experience from this, and the fact that LinkedIn does reduce the amount of cold-calling that sales professionals have to do.

  1. LinkedIn Publishing enables everyone to become an Influencer

Publishing content, articles, posts, and thus influencing through your content marketing and management is today possible for every LinkedIn user. To learn more about publishing content on LinkedIn, please feel free to either contact me personally for additional information, or, read LinkedIn´s instructions to learn more about how to publish articles on LinkedIn, and how to get your posts featured in one of LinkedIn´s official channels. Highly recommended feature for every business professional, even for job-seekers, or simply for businesses and organizations that wish to use LinkedIn as one of their preferred channels for online content marketing, lead generation, and (free-of-charge) advertising for their business. It is not even necessary to upgrade in order to publish on LinkedIn, and you can use the same content for your blog(s), and for your business´s/organization´s official website. And, there is no need to publish in English if your target market is elsewhere. LinkedIn supports a number of languages, and in addition to the supported languages, you have the option of choosing which language you would like to publish content in. Très simple & très effectif!

  1.  LinkedIn groups.  

LinkedIn offers its basic members to join a maximum amount of 50 groups, and if you are a premium user, the amount of groups you can join is even higher. And, you can create your own groups! In case you have a business, or quite simply if you are a job-seeker, you can create (a) personal group(s) that are aligned with your professional activities, and interests. As an example, I have personally created two groups on LinkedIn: Around Online Media in 180 Days, and Leading With Passion. How to recruit members to your groups is another topic, too broad to be discussed in this post.

LinkedIn´s Vision for the next 10 years: