Why Should Your Business Be on Twitter?

Twitter Branding & Marketing 2018

For most small business owners and entrepreneurs, Twitter Inc. is definitely one of the most important social media sites to create your brand presence. Why is that? Why not focus only on for instance Facebook, LinkedIn, Instagram or YouTube?

There is no other social media platform comparable with Twitter. Twitter has for years been among the top ten most visited websites worldwide. Regardless of its stagnation in terms of amount of users worldwide, Twitter is the easiest place to connect with brands, celebrities, businesses, and professionals of interest.

Not only can Twitter be used as a means of customer service, but also as a general external communications channel, a branding tool, a marketing tool, a pr tool: the amount of purposes Twitter can be utilized for is almost countless. Of course, be careful about sharing any sensitive business/other data on Twitter, unless you/r company has no secrets at all! After all, in today´s knowledge economy, managing information and sharing knowledge openly in networks/with different stakeholders can be a competitive advantage rather than a mere threat to your business.

Use Twitter as a part of your social media marketing strategy: integrate it into your website (on WordPress), from where you can automatically share posts to your various social media sites, including Twitter. If creating and posting videos on YouTube, you can also easily share these on Twitter to promote your ideas/content. Moreover, you can use Twitter to engage your audience and drive more online traffic to any website through the usage of backlinks.

Regardless of the amount of activity on your business Twitter account, make sure to be present and share what your business is about. Connect with your target audience, engage them, and make your Twitter timeline a unique place for them to visit by sharing relevant information/posts related to your business/industry.

If you found this post useful, please share it on your social media sites. Any comments and feedback is also more than welcome, regardless if you are not yet on Twitter, or if you are an experienced Twitter user. Thank you.

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website


Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:


Twitter Branding & Marketing 2018


Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business






The Importance of Small Business in Any Economy

"Digital Hand on Earth". Freedigitalphotos.net.
“Digital Hand on Earth”. Freedigitalphotos.net.

Great companies start because the founders want to change the world, not make a fast buck. (Guy Kawasaki)

Are you a passionate individual with good ideas, creativity, and a can and will do attitude, ready to work towards realizing your dreams? Good, because these are some of the most important prerequisites for starting your own business. If you also have risk-tolerance and see the opportunity in everything and are willing to run against your fears, entrepreneurship may be the thing for you.

Small is beautiful. 

Have you ever thought about the reasons for being employed, rather than being self-employed? Or why, in the first place, you are working for an enterprise rather than starting something of your own?

There is no such thing as security in the corporate world. 

Nice, if you are working for a large corporation, but in fact, how much security can your large employer give you? If you really are looking for security, make sure to start your own business instead, because large corporations do offer you anything but security.

More than 50 % of all business worldwide is SMALL business. Thus, the importance of small business is extremely important in and to any economy. Without small business/es, the world would not be the same. 

And, by starting (and, perhaps growing) your own business, you not only take charge of your own finances, but also make sure to remain independent and untouched by the strategic decisions (including mass-layoffs) made by large employers, who often could not care less about their most important asset – their human capital.

Reasons for starting your own business vs. staying employed:

Further reasons for starting your own business:

– You want to be your own boss rather than having everything dictated to you

– You are enthusiastic, hard-working, result-oriented, forward-thinking, and progressive

– You are tired of sending your CV or resume to employers, companies and organizations that do not see your potential, or, if they do, rather hire someone cheaper, less qualified or less progressive => You are tired of wasting your precious time, energy, knowledge and skills on sending applications to firms where robots rather than real people read your CV, with your CV ending up in the trash before a real human being has even seen it. Instead of wasting your time upon useless activities, you might as well use your time for more important activities, such as starting your own business and creating your own rules.

And, if your society does not support entrepreneurship, make sure to start your business in a country which does support it, including essential and relevant things enabling successful entrepreneurship, such as an enough big market, a rewarding rather than punishing taxation policy for (small) businesses. In other words, an innovative, accepting and progressive market economy allowing for entrepreneurs to thrive.

Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States. (Ronald Reagan).

The same quote applies to all other economies in the world as well! Your business is needed. 

 Do something today that your future self will thank you for. 

Life, and entrepreneurship, is not about finding yourself. It is about creating yourself. 

Innovation and entrepreneurship are the best ways and opportunities to grow the economy. 

The true entrepreneur is a doer, not a dreamer. 

You can never cross the ocean until you have courage to lose sight of the shore. (Christopher Columbus).