How to Brand Your Business Online?

Twitter Branding & Marketing 2018

Before branding yourself/your business online, including Twitter Inc., make sure to understand what branding signifies. What is a brand? Is it a logo? Is it a business card with your name and your logo printed on it?

A BRAND is a personal and/or business image with certain values. It is definitely NOT only the visible logo of your business, or the printed text on your business card. Being a brand is recognizing your core values, and actually living and communicating those values to your clients. Without any core values, a business or activity cannot exist. A brand with its values should clearly express your business morals and ethics and be at the core of your business strategy, communicating at all times the mission, vision, and purpose of your business. Before launching a new business, make sure to define your core values which will be your guiding principles around which you will build your business.

Successful branding requires for you/r business to:

 

  • Define clearly what you/r business values are/what you want to accomplish with you/r business activities
  • Communicate your brand to your clients in a captivating way
  • Believe in your brand image and its sustainability. If you do not believe in your brand, who else do you think will do so?
  • Why should anyone do business with YOU?
  • What makes you stand out from the rest?
  • The amount of effort and work you are ready and willing to invest in communicating and engaging your “audience”, i.e. existing clients, prospects, other stakeholders.
  • How adaptive is your brand to changes?

 

 

How transformable/adaptive to change you are:

In today´s world, the survival of a brand depends not only upon its ability to react to external changes, but also how well it mirrors the needs of consumers and their preferences.

A brand also has to have credibility and be capable of winning clients´ confidence in order to thrive and to move forward.

Instead of stagnating as a brand, focus upon providing your clients with quality work/products, great customer experience/service, caring about your clients, and engaging your clients in various ways. Ask your clients what they want, what they need, and be willing to deliver tailored solutions. Or, create demand for the services you offer.

Branding is essential for any individual, and business, regardless of size.

Branding is about communicating your/your business identity to your clients/potential clients.

Twitter Inc. is an excellent communications platform and branding tool, since:

 

  • You can rather easily reach and build an international/global community and find customers in your target market
  • Twitter is inexpensive! Most tools are free of charge, unless you want to turbo-charge your business growth e.g. through Twitter advertisements

Twitter branding/marketing is efficient, but you/r business must invest either TIME or MONEY (or, both) to ensure brand recognition on Twitter.

Unless you personally have the time (AND, patience!), consider hiring a professional/team of professionals/a social media marketing expert to take care of the work for you. Make sure that you know the terms and conditions of their service, and that you can rely upon the content they are sharing on your behalf. As a small business owner, you can also create and use your own content, and share it through a content management service such as SOCIAL JUKEBOX.

In essence, branding is you/r business, identity. What you and your business stand for, and how well you integrate your identity to all of your business practices/personal activities.

Think about some of the largest, most expensive and best known brands in the world. What are the secrets behind their success?

ALL successful brands have started from zero, and managed to brand themselves. If they can do it, so can you!

Every person/business has and is a unique brand. Not everyone aims to become the largest in their industry – it is a question about what you are willing to work towards, and to achieve.

Your brand identity could be about creating the most unforgettable, tailored travel experiences to your clients (e.g. a specialized travel agency, or a hotel). It could also be that your business is about helping your clients solve various business-related issues, e.g. regarding business expansion into new markets (market entry consultancy).

Your brand identity is defined by what you/your business is about, what your expertise is, and how passionate you are about the products/services you are offering your clients. And, how your services differ from those provided by others. Expertise, customer service, you name it!

Twitter Branding & Marketing 2018 (2).jpg

Remember:

Twitter is a communications platform to express your brand identity, one of the online media sites where your business ought to be present.

Twitter gives your business a great opportunity to visualize, and communicate, your brand identity to the world, through being present, engaging and communicating with your clients/prospects online.

“Promote your STRENGTHS. Remind the world WHY you are special and why it is special to do business with you” (Mary Schnack)

Access some of my previous posts here:

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

How to Create Your Online Business in Five Easy Steps

How to Drive More Traffic to Your Website

====================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

 

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts delivered personally to you.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business

 

 

 

 

 

 

 

How to Drive More Traffic to Your Website

Twitter Branding & Marketing 2018

Why are you online, on social media? To “socialize” with friends and family? Or, to make new friends? If you are an entrepreneur and a business-owner, your main reason for being present on social media is for your business to be found online, right? And, not only to be found, but to be found for the right reasons, and by the right people! In order to be found for the right reasons and by the right people online, your online presence must focus upon the right activities. Here are a few tips for being found online, and to drive more traffic to your website:

  1. Create a website. For many business owners, your website will be the number 1. place where you interact with your online customers. Unless, of course, you are trading directly on some other platform, such as Amazon. Nevertheless, a business website is a great way of letting your customers know what your business is doing, and what kinds of goods/services it is offering.
  2. Create quality content. What is quality content? Quality content can be defined as content that not only satisfies your website visitors/potential customers, but that is also helpful to them. The worldwide web is today a huge marketplace: customers love brands and businesses that make a difference by educating, helping, and inspiring their customers. Not only is quality content essential, but also the capability of…
  3. Driving (the right kind of) traffic to your website. Marketing is at the core of any business´ success. You can have the best content in the world, but if no one finds your business, you will soon be out of business!

So, how can you drive more traffic to your website? First of all, ask yourself these questions: WHY do you want more traffic to my website? WHAT are you offering to your (potential) clients? HOW will you do this? WHERE is the traffic coming from? HOW do you drive the traffic to your website?

WHY do you want more traffic to your website? Well, very few bloggers/business owners live from traffic only! Nevertheless, creating your website on WordPress, which is one of the most visited and used websites by businesses worldwide, is simple. You can do it for free, or choose between different, affordable plans. With a professional or business plan on WordPress, you can apply for WordPress WordAds which lets you monetize your website easily. WordAds is an ad program managed 100% by WordPress, which lets you focus upon what is essential instead of finding advertisers by yourself. However, if you are a leading expert in a specific field, you may have advertisers/sponsors that are willing to work with you directly.

WHAT are you offering to your website visitors and (potential) clients? What makes you special, and stand out from others? Very often, your idea does not have to be, or will not even be, much different from competitors. You just have to be YOU: unique, and focusing upon your expertise. With the information overload on the Internet today, the better you can differentiate, the more likely you are going to succeed with your online business. Remember: not everyone is your customer. Make sure to focus upon what is essential, and try to find your segment, and your market. There is plenty of market out there: billions of people use the Internet every day. What and to whom are you offering that makes a difference? Focus upon your strengths, and your expertise.

HOW do you drive traffic to your website, and what is the main source of your traffic? There are many ways of driving traffic to your website. Learn how to use these, or, hire someone to help you with it. You can use a number of social media channels and integrate these into your website on WordPress, such as Facebook, LinkedIn, Twitter, YouTube, Google+. If you are a Vlogger, make sure to integrate your videos to your WordPress website, and then also share them on other social media sites such as Facebook, LinkedIn and Twitter. For instance Twitter is a great way of driving traffic to your website through link-building. Other ways include Google AdWords and PPC marketing: just make sure to learn the techniques, or find a professional who knows how to optimize your web traffic through paid search engine marketing!

FINALLY: Affiliate marketing, or relationship marketing. If an when you have the necessary contacts or the courage to find the necessary contacts, you can benefit from relationship marketing: the best way to succeed is most often helping others to succeed! Online relationship marketing can be done for instance by co-operating with professionals who have common/shared interests with your business (goals). Cooperating with others, for instance through guest-blogging and sharing other professionals´ content in an equal give-and-take relationship, you can build an (online) business based upon relationships. For many (small) entrepreneurs, this is definitely the most efficient way, especially if and when you are outgoing and a people-oriented person. If not, why not try affiliate marketing? This is something you can do both as an extrovert, and an introvert. You can benefit from affiliate marketing by either promoting your own products, or the products/services of others (in case you do not yet have your own products).

Thank you for reading and sharing this post, especially if you found it helpful. Looking forward to your comments. Also, learn more by reading my previous posts related to this topic: 

How to Create Your Online Business in Five Easy Steps

TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.

======================================================================

Make sure not to miss this opportunity!

If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!

In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys

Simply click on the following link to access and to download Twitter Branding & Marketing 2018:

 

Twitter Branding & Marketing 2018

Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.

Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: 

WordPress.com – Create A Beautiful Website

Jetpack – The ideal way to experience WordPress – Code-free Customization

WooCommerce – The most customizable eCommerce platform for building your online business