When marketing your business online/on social media, it does pay off to do your homework before engaging in/wasting your precious effort and time on useless activities. PLANNING before execution, as many digital/online marketing strategists would say. Unless, of course, you enjoy spending a lot of effort and time online just for the sake of commenting, engaging, sharing and learning. After all, we do learn best from our failures and mistakes, but actually taking the time to research how digital/online marketing actually works may save you from a lot of head ache and wasted time.
If your digital marketing efforts are not yielding any results or wants to improve its results, ask yourself the following questions:
If you found this post helpful, please share it with your social media networks. Please comment related to the topic in general, or share your ideas, experiences and thoughts.
To receive my newsletter delivered personally to you, do press the subscribe button at https://www.annemariayritys.com. Thank you.
How to Differentiate Your Brand Online?
How To Market Your Business on Twitter
How To Protect Your Brand Online?
How to Brand Your Business Online?
TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.
How to Create Your Online Business in Five Easy Steps
How to Drive More Traffic to Your Website
====================================================================
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.
Why are you online, on social media? To “socialize” with friends and family? Or, to make new friends? If you are an entrepreneur and a business-owner, your main reason for being present on social media is for your business to be found online, right? And, not only to be found, but to be found for the right reasons, and by the right people! In order to be found for the right reasons and by the right people online, your online presence must focus upon the right activities. Here are a few tips for being found online, and to drive more traffic to your website:
So, how can you drive more traffic to your website? First of all, ask yourself these questions: WHY do you want more traffic to my website? WHAT are you offering to your (potential) clients? HOW will you do this? WHERE is the traffic coming from? HOW do you drive the traffic to your website?
WHY do you want more traffic to your website? Well, very few bloggers/business owners live from traffic only! Nevertheless, creating your website on WordPress, which is one of the most visited and used websites by businesses worldwide, is simple. You can do it for free, or choose between different, affordable plans. With a professional or business plan on WordPress, you can apply for WordPress WordAds which lets you monetize your website easily. WordAds is an ad program managed 100% by WordPress, which lets you focus upon what is essential instead of finding advertisers by yourself. However, if you are a leading expert in a specific field, you may have advertisers/sponsors that are willing to work with you directly.
WHAT are you offering to your website visitors and (potential) clients? What makes you special, and stand out from others? Very often, your idea does not have to be, or will not even be, much different from competitors. You just have to be YOU: unique, and focusing upon your expertise. With the information overload on the Internet today, the better you can differentiate, the more likely you are going to succeed with your online business. Remember: not everyone is your customer. Make sure to focus upon what is essential, and try to find your segment, and your market. There is plenty of market out there: billions of people use the Internet every day. What and to whom are you offering that makes a difference? Focus upon your strengths, and your expertise.
HOW do you drive traffic to your website, and what is the main source of your traffic? There are many ways of driving traffic to your website. Learn how to use these, or, hire someone to help you with it. You can use a number of social media channels and integrate these into your website on WordPress, such as Facebook, LinkedIn, Twitter, YouTube, Google+. If you are a Vlogger, make sure to integrate your videos to your WordPress website, and then also share them on other social media sites such as Facebook, LinkedIn and Twitter. For instance Twitter is a great way of driving traffic to your website through link-building. Other ways include Google AdWords and PPC marketing: just make sure to learn the techniques, or find a professional who knows how to optimize your web traffic through paid search engine marketing!
FINALLY: Affiliate marketing, or relationship marketing. If an when you have the necessary contacts or the courage to find the necessary contacts, you can benefit from relationship marketing: the best way to succeed is most often helping others to succeed! Online relationship marketing can be done for instance by co-operating with professionals who have common/shared interests with your business (goals). Cooperating with others, for instance through guest-blogging and sharing other professionals´ content in an equal give-and-take relationship, you can build an (online) business based upon relationships. For many (small) entrepreneurs, this is definitely the most efficient way, especially if and when you are outgoing and a people-oriented person. If not, why not try affiliate marketing? This is something you can do both as an extrovert, and an introvert. You can benefit from affiliate marketing by either promoting your own products, or the products/services of others (in case you do not yet have your own products).
Thank you for reading and sharing this post, especially if you found it helpful. Looking forward to your comments. Also, learn more by reading my previous posts related to this topic:
How to Create Your Online Business in Five Easy Steps
TWITTER BRANDING & MARKETING 2018: Learn How To Brand & Market Your Business on Twitter Inc.
======================================================================
If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
Simply click on the following link to access and to download Twitter Branding & Marketing 2018:
Connect with me on Twitter @annemariayritys. For climate/environment-related posts only @GCCThinkActTank. Subscribe to Leading With Passion to receive my latest posts.
Worry About Your Character, Not Your Reputation. Your Character is Who You Are, and Your Reputation is Who People Think You Are. (John Wooden)
The explosive and exponential growth of online media, and social networking platforms/sites in the past decade has most definitely had a significant influence upon businesses, entrepreneurial activities, individual´s lives as a whole, organizations, and therefore also upon environments and societies, because societies are made up of people, and the way people act and behave in their everyday lives impacts how societies develop, thus also having both direct and indirect effects upon how economies are shaped and transformed. Not everyone uses online media, but those who do, need to figure out a few relevant issues regarding their online presence, and their online activities. A few tips for business professionals, entrepreneurs, leaders, and, also for employees and individuals as private persons regarding their online activities:
Everyone who uses online media and social networking sites has a meaning and purpose for their online presence. Defining that reason/those reasons are relevant in any aspect of a person´s life. While defining the reasons for your online media/social media networking, also make sure to define the amount of time you actually do spend on social media. By doing this you may, and will definitely discover a number of useful things regarding your online presence, including the actual time spent, your online behavior, but also, and most probably, finding out what you could possibly do differently in regard to your online activities.
If you are merely a hobby user of a number of social media sites and platforms, you may want to compare the benefits and advantages of your online activity with the possible drawbacks and negative influences it has upon your life. Most businesses, entrepreneurs, and organizations have, however, realized that having an online presence is essential for a number of business activities although, it is questionable and up to each business owner/entrepreneur/leader to define which online/social media sites actually are useful in their respective business activities.
Are the previously mentioned online media sites all part of your online marketing strategy, and do you have any additional options to these? Is it necessary for your business to be active in all of these, or could you leave some of these platforms out, and perhaps replace it with a more effective branding, communication, and marketing tool for your business activities?
Even though your online content is meant for a human audience, it must still meet the needs of the search engines. (Jay Torrence)
The content your business/organization shares online should be in line with your business mission and vision. This may seem obvious to every business owner and entrepreneur, yet most small business owners fail to segment their marketing activities accordingly, poor segmentation practices is a major reason why especially small businesses fail in their branding and marketing endeavors. However, since branding is the very core of a business, representing its image and bringing forth its values, it is a matter of continuous effort and activities, including the fact that every single individual of an organization in fact are its branding agents. Therefore, branding is what makes you/your business/your products and/or services unique, and what differentiates your business from the mainstream. Marketing, on the other hand, are the activities your business takes to share your brand identity to your target segment, and to your targeted clients.
It is no secret that brands can hugely benefit from the many options that today are available online. All businesses, even individuals, and states, have a unique brand identity. How well we manage to communicate and market our brand identity to the world/to our clients is directly associated with the capability of our brand to succeed in the marketplace. There are a number of tools to measure the activities, and the actual outcomes and results of online branding.
Thank you for reading, liking, and for sharing this post. Please comment with your thoughts about how brands can improve and strengthen their identities through online/social media activities. Feel free to comment with concrete examples, e.g. from your brand´s activities and its success, and/or with personal experiences about the significant aspects of online media presence in successful branding.
Anne-Maria Yritys 
You must be logged in to post a comment.