What Makes Trust So Important?

It is all about trust. In business, friendships, family, and all kinds of relationships. If people trust you, they’ll do business with you. Depending upon culture, it may take years to build that trust. And, trust can be ruined in a matter of seconds.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you´ll do things differently. Warren Buffett 

Wise words to live by.

According to American psychologist Abraham Maslow´s hierarchy of needs (1943), human beings all have five common basic needs in life:

  1. Safety and or survival
  2. Food and other basic physiological needs
  3. (Social) belonging and love
  4. Respect and purposefulness (esteem)
  5. Freedom and self-actualization

In building trust with other human beings, we must have trust in ourselves. A lack of trust in self, in other words fear-based actions and self-doubt, can be disastrous for both our own lives and for our interaction with other human beings. To succeed in business and life, we have to understand the basics of human behavior and the basics of human needs, and most preferably some psychology. Why?

According to Harvard Business Review: The 3 Elements of Trust, employees expect leaders to create and to maintain trust through positive relationships, using good judgment/expertise and consistency. Which one of these do you think is most important?

The most single important factor in terms of building and maintaining trust in any relationship is respect. Every human being deserves to be treated with respect, regardless of any external or internal attributes. Showing respect to people goes a long way. On the other hand, a lack of respect quickly leads to mistrust and a complete destruction of the relationship since the lack of respect usually leads to manipulative communication and negotiation tactics and breaking other people´s boundaries.

Never violate boundaries unless you are willing to risk the entire relationship. Never use manipulative tactics when negotiating with people. An experienced negotiator who is knowledgeable about human nature will quickly see through these kinds of tactics, and leading conversations or any kinds of interactions in such a manner will not only endanger your whole negotiation but also complicate the future of the interaction and/or relationship. To build and to maintain trust, it is hence essential to learn how to respect your counterpart. Learn how to listen, and learn how to become a naturally powerful communicator.

In “The Power of a Positive No” (2007), one of the world´s leading experts on negotiation and mediation William Ury gives his readers concrete tools for not only becoming better communicators but in fact also for learning how to succeed in negotiations and how to manage conflicts in constructive rather than destructive ways. He explains the importance of a positive NO, and how anyone can learn how to say no without ruining whole relationships. Ury´s teachings also include situations where the only right thing to do is to withdraw from a negotiation, or to end a (business/personal) relationship.

After all, it all begins and ends with self-respect and knowing one´s boundaries. How can you expect to maintain healthy and productive relationships unless you know how to respect yourself and your boundaries? It is far healthier to say NO in a direct or constructive way than to violate your personal values through people-pleasing or other kinds of fear-based activities/reactions. Healthy and strong people cannot easily be manipulated. They know their worth. They know how to say NO. Sometimes, in very powerful ways.

When you know your value(s) and what you want to achieve (goals), accomplishing these through determination and preparedness is so much easier. Despite of any circumstances, make sure not to victimize yourself or fall into pity ploy. Get rid of any unhealthy habits and ways of communication. This may sometimes be easier said than done. After all, we are all human, and we all make mistakes. When you learn from past experiences and focus upon being present in the now, and in various kinds of human interactions you can develop and improve both your general communication skills as well as your abilities as a negotiator or even mediator. These skills are always in high demand, regardless of profession or life situation.

In order to build and maintain trust, be trustworthy. Be consistent. Listen. Listen. Listen.

Anne-Maria Yritys 6.2.2019

 

 

REACH OR MISS – The Customer Focused Entrepreneur: My podcast interview with Hayut Yogev, Gaia VSM CEO

Listen to the show HERE:

The Customer Focused Entrepreneur – Episode 59. Anne-Maria Yritys/Hayut Yogev

I was recently contacted through social media by Hayut Yogev, Host of the REACH OR MISS podcast, who invited me to be her guest at her popular podcast show that focuses on the differences in approaching customers leading entrepreneurs either to glorious failures or grand successes.

The REACH OR MISS podcast vision is to help entrepreneurs and startup founders increase their chances for business success by learning from the most successful entrepreneurs and opinion leaders about their customer focus experiences.

Taking into consideration the expertise of Hayut Yogev, and with reference to her previous guests on the show, I was honored to be invited to The REACH OR MISS podcast. In the show, we discuss customer-focused entrepreneurship, including my best advice on how to approach customers, what my biggest failures and successes with customers have been thanks to my personal way of approaching customers.

We also discuss the importance of various digital and social media channels for reaching customers, and why attracting customers rather than chasing them is the best strategy for the customer focused entrepreneur.

Listen to the show HERE:

The Customer Focused Entrepreneur – Episode 59. Anne-Maria Yritys/Hayut Yogev

“Ep. 59 – Anne-Maria Yritys: “At some point, you have to understand you can´t force customers if they don´t want to, and you can´t help people if they don´t want to”.

"Typewriter Stand By Me"

What Makes a Loyal Leader?

 
In a world where majority of people could not care less, be an exception to the rule.
 
Don’t let the world turn you into a cold, cynical, and exploitative person who builds thick walls around themselves and who shuts out all their feelings, unable to be authentic, caring, and genuine. Who leaves people colder than how they found them.
 
This world needs genuine people with soft skills. Authentic leaders who create, engage and lead the way but who also know how to set healthy boundaries and who know what is acceptable and what is not. People who create awareness rather than destroy it, people who know how to keep the calm rather than cause constant chaos and conflict. People who know how to truly listen, rather than speaking about themselves all the time.
 
Be cautious about who is a giver and who is a taker, who cannot stop admiring and talking excessively about themselves at all times, who is self-centered and who is not. True leaders never talk about themselves and their achievements all the time. True leaders know how to give credit rather than constantly being the center of attention themselves.
 
True leaders are interested in other people, and not just for the sake of making a quick profit at the expense of the relationships. Who say that they don’t lead to showcase their trophies, but who nonetheless never hesitate to advertise their personally perceived greatness as a leader by the amount of prizes and medals they have collected. Just to brag and to show off. Look at me, and look at my trophies.
 
Too many broken promises, empty and meaningless words expressed by people who have lost touch with their true nature and personality. Who seek to profit from others at all costs, unable to build and to maintain honest, long-lasting relationships. That is not leadership.
 
In a world where manipulation, deceit and hypocrisy have become a rule rather than an exception, people having thousands of fake friends who are more than willing to take and to suck all the energy out of you like vampires thirsty for more and more blood, make sure to be solid like a rock and live your authenticity regardless of what anyone else may say or think.
 
Look out for people who are there for you not only when they think they can profit from you. Who put a price tag on you. As soon as these people notice that you are just an ordinary human being, they disappear or never show up. Because to them, being associated with influential people with money is everything. As long as you are a materialistic millionaire you fit into their club. Otherwise, they think they can just exploit you of whatever they think they can get out of you, like your knowledge.
 
Be a genuine lightworker, a leader with purpose who is not afraid of lighting the path for others.
 
All rights reserved.
Anne-Maria Yritys 2018.
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Communication

Communication in relationships is like oxygen to life.

oxygen