As a small business owner, an entrepreneur or if you are self-employed, you must be prepared to protect yourself online. You MUST set clear boundaries in terms of what kind of approaches and behavior you are willing to accept from people/businesses approaching you online. It is no different from how businesses and people would behave and approach potential clients offline, except from the fact that many businesses and private persons have forgotten about any kind of etiquette or business rules online.
When building your online presence and while branding and marketing your business online, you must be prepared to protect yourself and your brand identity. Of course, every brand wants to be loved, but there are clear differences between love and obsession. Since I have personally been targeted by tens and hundreds of (online) stalkers, I want you to have the tools and the knowledge to prepare yourself for the unexpected, and to learn how to protect yourselves and your brands from unwanted attention. While having to protect myself and my brand from unwanted attention, I spent months on reading about the topic. Recently, I found following interesting article written by Alex Lickerman M.D. and published in Psychology Today:
Read the above article to learn more about the topic, just to be able to protect yourself better both offline and online, and, especially online.
I know this from a personal experiences, with a decade of experience and hundreds of thousands of contacts and followers on social media in almost every county worldwide: I have been a target many times, by people obsessed with my brand image who want to move in with me and occupy my whole life without even knowing me on a personal level.
You do not have to learn everything the hard way, like I had to do: blocking people who constantly harassed me, threatened my life etc. Although social media allows us to use completely new tools to make ourselves known, there are strict limits to what is legal and not, even online. For instance, if a person does not respond to your constant messages online, blocks you on social media, why do you keep stalking them? However much you may love a brand, you must learn how to love yourself first and let go of any obsessive need for trying to control other people, their brands, and their businesses, especially when your exaggerated behavior is harming them.
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I recently received an e-mail from a New York-based executive search firm with a note that they received my details by an outside talent source firm, stating that they are looking to fill C-level positions for one of their client´s recent acquisitions, and if I possibly would be interested in learning more.
Anne-Maria Yritys 
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